Understanding the Facebook Timeline Elements for Creating a Successful Fan Page

By Brandon V Espinoza

Now that the Facebook Timeline and cover photo feature has already been introduced, what's next? What should this mean for every business? Can companies gain a more positive social experience from the feature? The answer is yes, and much more! New directional strategy for any social network always brings new opportunities, and the Facebook Timeline and cover photo features boasts unique characteristics and elements to take full advantage of the changes.

Take Advantage of Timeline Capabilities

The researcher, Simply Measured, drew its results from an impressively small sample: just 15 Facebook Fan pages. Doing so may have generated a fabricated sense of buzz, especially since the ultimate beneficiaries, Livestrong and Toyota, saw their engagement rates skyrocket 161% and 156%, respectively. Diving deeper into the data exposes that replies to status updates in fact fell with Timeline, but engagement with videos and photos were up an unexpectedly 65%. Adam Schoenfeld, CEO of Simply Measured expressed his theory that the bigger images on Timeline are leading to more engagement with vibrant material. That will inform marketers to post additional videos and photos.

With Facebook filled with all kinds of products, brands, and companies, before implementing a Facebook strategy, companies want to know whether it would beneficial to invest in a Facebook marketing campaign for the new timeline and professional cover photo. Moreover, they want to know whether they can deliver their company message professionally and appropriately. Businesses also at the same time look forward to impressing their customers with the cover photo and timeline strategy.

A thoughtful cover photo and distinct approach to the timeline is proving to be an advantage for businesses in this regard. The timeline change has progressed from an obvious pitch opt in Fan page front end, to a non-aggressive visual representation to standout, communicating a simple message. Neither old nor new Fan page layout is the same as before. For Facebook, the design layout is the initiative.

Change is an ever constant in this world; we all know that. We are also aware that change can sometimes be painful too. Now that your business has finally acquired your very own Facebook marketing strategy to work for you, the creators at Facebook began the inevitable - changing the rules! The reality, however, remains; if you want to keep engaging with your audiences and prospects on the social network, you have to learn to adapt with any changes especially the timeline and cover photo. You just cannot ignore these important elements. Thankfully, there are smart tactics regarding how you can make this timeline dilemma work for your business effectively.

For starters, embrace the visual focus Facebook offers by brainstorming a subtle message comprised with professional design skills to enhance your company brand. The 850x315 pixels of cover photo image space with timeline layout, allows you to create a viral recognizable brand of your business on Facebook.

In addition to the cover photo, Facebook timeline Fan pages, groups, and profiles have upgraded the following:

• A vertical timeline (wall) that posts status updates, highlights, and the ability to change dates in a two-way downward column
• A timeline to be sociable by sharing remarkable content exceptionally
• A larger layout design dedicated for applications, including editorial photos, and even dynamic videos
• The cover photo feature is a professional and unique element where a company or brand can display a creative photo that represents the company or brand characteristics

It would be in a company's best interest to shape an eye-catching message, symbol, brand, or identifiable picture to choose for their cover photo. Delivering a clear message in a professional manner for potential customers and clients to see is a positive representation of the company image. An important game changing strategy is to update your cover photo from time to time to keep your Facebook page fresh and upbeat.

Companies must understand that web users engage more with visual content naturally; which draws users in to anything interesting they can look at. Planning your editorial images comprehensively will generate the best engagement with fans, while attracting more followers that want to share your message.

Unique and entertainingly written posts will remain crucial as well; you may also want to provide subtle yet detailed correlation to compliment your visual content. The visually focused Facebook has provided the features necessary to create the best conditions for greater engagement. Visual focus is what companies and brands needed according to Facebook.

Always aim to be creative with the images you plan to display, because these dynamics either make a good or bad impression to your business from visitors and prospects point of view. With the new Fan page cover photo feature, including the thumbnail photos intended for the applications, you are now empowered to conceptualize an impressive page and implement it for effective Facebook results.

Conclusion

In this article you have learned the easiest ways to increase your exposure, gain, traffic, and create greater engagement with your Fan page or profile. By doing so, you will increase Facebook traffic flow through your site, and optimistically increase your search engine rankings as well. Minor adjustments like those you learned today can make a big transformation to your Facebook marketing campaign.

To review, make certain that you create a remarkable Fan page or profile cover photo that stands out. Also, give thoughtful time to mapping out your design, be unique and entertaining, and aim for creativity, avoid blatant promotion, selling, or calls to action and keep good standing with Facebook.

Brandon Espinoza is a passionate social media expert who loves to share his Internet marketing knowledge with others. For more information and education about Facebook for Business or Facebook for marketing tips that produce non stop traffic, see more at http://www.Facebookmarketingbookreview.Com

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