Bus Advertising - A Cost Effective Method of Advertising

By Mark Thomas Walters

Bus advertising is a member of the transit advertising family, which also includes train, taxi, and subway advertising. Despite its benefits, it is an often overlooked marketing strategy.



The common view used to be that those who used the bus were simply not a desired target market - if they could not even afford their own car, why would any sensible company be interested in trying to pitch to them? Companies have now realized the error in that opinion.



Often people who use the bus no longer do it because they are not able to afford a car. Instead, many well paid professionals have environmental concerns or find it less hassle than driving themselves.



Furthermore, excluding bus bench advertising, this form of advertising will not just be seen by bus riders, all those in the vicinity of the bus see the displayed ads, day in, day out, as they are walking past it or are stuck in traffic.



Bus advertising is ideal if you want to reach a large audience consistently. It will be seen by thousands upon thousands of people every day, which is the equivalent of millions of impressions over the course of a campaign.



Transit advertising also offers a big advantage over the other means of reaching thousands of people; unlike TV and the radio, it does not depend on which channel the person is watching or listening to and it cannot be turned off. People are literally forced to see them, as they are waiting around and have nowhere else to look.



So, bus advertising can really strengthen your marketing campaign or your brand when used with other media. By sheer repetition, this it will ensure that your brand is at the forefront of the customer's mind whenever they need to buy a product or service in your market.



The cost of bus advertising is different depending on the city that you want to advertise in and on what particular routes. Larger cities will cost more because more people will see your ad. Smaller cities offer great value for money and, if you are looking to run a geographical campaign, they are ideal.



When advertising through bus ads consistency is essential. You need to run your ad for at least a few weeks, so that people see it over and over again. As would be expected, if they see your ad on the bus just once or twice, as with other traditional forms of advertising, they will be unlikely to remember it.



Your bus ads need to be bold and demand attention and your slogan to be brief and sweet. It must be simple enough that it will be processed by a person's mind even while they drive, listen to their iPod, or chat with other people - thinking should not be required.



To summarize, bus advertising is perfect for geographically targeted campaigns or if you want to reach large audiences for a really low impression cost. If your marketing strategy fits either of those criteria, consider it a valid and possibly perfect venue.



About the Author: To learn more about bus advertising visit http://www.psvmedia.co.uk



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