One Of The Best Advertising Spots In New York Times Square

By Jack Wogan

'The great white way' is the nick name that most New Yorkers use whenever they talk about Times Square, one of the most developed centers of entertainment and advertising industry in America. This description comes from the fact that Times Square was the first illuminated street in New York which was soon after, filled with dazzling advertisements that made it resemble a 'great white way' indeed.

The large population that transits Times Square is one of the reasons why big companies strive so much to obtain an advertising spot in this area. Furthermore, these advertisements enjoy the biggest visibility ever as they are made public through incredibly wide screens. Many of the important broadcasting channels have their studios on this street and thus, some advertisements can be seen live on television during various transmissions.

The estimated number of people who pass through Times Square amounts somewhere around 20 million. Some of them are employees that work in these buildings, but a large percentage is represented by the tourists who take millions of pictures a day and, later on, display them on social networks, thus increasing the popularity of Times Square.

There is a wide range of advertisement types that may be used in this area due to the available technology. Street pole banners are the first to welcome the tourist as they are spread everywhere around the street, at a moderate height for people to better see them. These vinyl banners are very colorful and resistant so they can compete with the powerful LED displays.

Recepta-signs may be seen at every corner on Times Square frequently changing the displayed image with the view to draw the attention of the passers-by. This method actually works because recepta-signs are said to attract over 1.5 million impressions per day.

In addition, to these rather traditional means of advertising, Times Square can praise itself with the wonderful displays installed by national news or entertainment televisions to broadcast live. The innovative form of these displays has made them more than just outdoor advertisements; they are genuine touristic attractions and a true blessing for those companies who want to consolidate their brand identity.

Using a unique patented system to revolutionize the display of the material, the Vinyl Banner is a lightweight easy to use alternative.

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