Friday, 16 November 2012

4 Simple, Yet Powerful Ways to Promote Your Facebook Fan Page

4 Simple, Yet Powerful Ways to Promote Your Facebook Fan Page

By Robert Donald Holland

Facebook Fan Pages are the hottest thing on the web right now! Business owners, movie stars, and even churches are finding how effective they can radically change the way they interact with fans.

Not to mention the viral marketing exposure they can deliver for a business! Basically the more your "Fans" interact with your page, the more your page will be exposed to that person's friends!

However, promoting your Facebook Fan Page can be a bit challenging if you don't know what you're doing.

So I want to help you today by showing you 4 simple, yet powerful ways you can promote your Facebook Fan Page:

1) Create A Custom Username

** NOTE **
You must have at least 25 fans of your Facebook Fan Page to be eligible for a custom username.

A custom username is now pretty easy to come by on Facebook. And in fact, this strategy works great for your Facebook Fan Page AND your personal Facebook profile.

From a marketing perspective, a custom username (or custom URL) allows you to more easily brand your Fan Page on things like websites, business cards, documents, etc...

Also a custom username makes it easier for you to tell others how to get there (again, look at the 2 addresses above for example).

Create A Custom Facebook Username & URL

The way you create a custom username for your Facebook Fan Page (and also your personal profile) is by first visiting http:// Facebook . com / Usernames.

This page opens by default in the personal profile option. Look below the shaded box and click the link that says "Set a username for your Pages."

You will then be able to proceed and set your custom username for your Facebook Fan Page.

2) Embed your Facebook Fan Box

If you visit your Facebook Fan Page, and then look under your the profile picture, you'll find the following link:

"Add Fan Box to your site"

Go ahead and click that link, and you'll be taken to the dashboard for your "Fan Box". There are a lot of ways to customize this fan box, but you'll see 2 easy edits right in the dashboard and these are "Streams" and "Fans".

If "streams" is clicked, then the comments from your Facebook Fan Page will be included in your Fan Box. And obviously, if it's not clicked they won't.

The same for "fans" - if it's clicked, then your default number of fans is 10, and if it's not clicked then you won't see any fans.

If you look at the right hand side bar of this site (just look right), you'll see my Facebook Fan box. This is the standard box without "streams" checked, but with "fans" checked.

Once you're done selecting "streams" and / or "fans", there are options for embedding into your Blogger blog, TypePad blog, or other. If you have a Wordpress blog, then select "other" and then highlight the code in the text box that will appear. Then take that code and embed it into a sidebar widget, or wherever else you want to present your fan box.

3) Utilize the new "Get More Fans With SMS" feature

A lot of people have yet to realize that Facebook now allows people to send a text and instantly become a fan of Facebook Fan Pages! Go to your Facebook Fan Page, find the word "more" (it's in small blue print), click that and a drop down menu will open. Look down that menu and you will see "Get More Fans with SMS".

But wait... there are a few restrictions on this feature - which are:

* you must have your own custom user name (see #1 above)

That's really the only restriction.

If you have your own username, then you'll see this feature present. You can start telling others about, and you can even put a quick note on your blog or website with instructions on how to text to become a fan.

Look at the top right of this blog for an example.

The only other thing to remember with the "Get more fans with SMS" feature is that text rates do apply.

4) Add a custom Facebook Fan Page banner to your profile.

This one is my favorite! It's been a point of contention since Fan Pages launched, and that is the owners had no way to promote their Page to their personal friends on Facebook.

The "Fan Box To Your Site" does not embed into a Facebook profile. And without that, how else is someone suppose to promote their Facebook Fan Page to personal friends on Facebook? People don't want to be emailing their personal friends all the time talking about their Fan Page - most would perceive that as inconsiderate.

** OUR SOLUTION **

We finally had enough people ask about "how to" make this happen that we decided we were going to find a way - someway, somehow, to make this happen.

If you'd like to learn more about this process, then call us today @ 706-363-0335!

Robert Holland is the founder of Social Media SEO, a leading technology and social media blog that covers news, tips, and information for small businesses, entrepreneurs, and tech enthusiasts! Visit us at http://SocialMediaSEO.net

Become a fan of our Facebook Page at http://Facebook.com/SocialSEO

For consulting, content, and customization services, you can call us directly at 706-363-0335.

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