Sunday, 18 November 2012

Small Business Owners: Easy Strategies to Use for Small Business Saturday

By Kym Gordon Moore

Why are small businesses important to the economy? It is because they stabilize and stimulate the economy. Often, many people feel that large corporations across the country are the driving force behind the United States financial system. Small businesses however, are critical to economic growth and are actually the big dogs in the yard.
Typically, Black Friday is a huge, profitable day for many retailers. Cyber Monday is an important online selling opportunity after Thanksgiving for ecommerce. To dedicate a day to recognize, celebrate and support small businesses, American Express created Small Business Saturday so that consumers can honor and patronize the pulse behind the life of our economy. Although industrial giants have more capital, investors and stakeholders in their organizations, small businesses employ over three-quarters of the workforce in the U.S.
Here are a few suggestions and selling opportunities to add to your promotional plans, which will help to enhance revenue and conversions during the Thanksgiving holiday weekend.
1. Motivate and encourage other local business owners to solicit any ideas or support from your Chamber of Commerce. This should help drive traffic to your company and theirs.
2. Get together with other small companies in your area and plan a Small Business Saturday campaign, in conjunction with Black Friday and Cyber Monday promotions.
3. Plan special events to include local area talent performances and promote benevolent opportunities, such as collecting food for a local food pantry.
4. Utilizing social media channels like Facebook, Twitter, LinkedIn or Google + will help to generate excitement within your community and the surrounding area.
5. Independent small businesses tap into niche and specialty markets. By offering exceptional customer service, quality products, good ethical practices, community outreach and engaging consumers, this will help to build loyal, repeat end-users and referral business.
6. Regardless of the size of an organization, having a "thank you for your business" communication plan in place will add value to your company, while making your customers feel valued.
It is no secret that small business is the heartbeat and pulse of the local and national economy. In many towns across the country, business owners and residents feel threatened when franchises want to enter and saturate their local market share. When this happens, instead of becoming obsolete or insignificant with respect to your contributions to the local economy and the community, research and look for updated ways to increase business from within and ways to attract outside consumers. The worst thing to do is to be a sitting duck in the field of hunters with big guns. By having a marketing strategy in mind, be sure to include your SBA, Chamber of Commerce and other local area business owners in your roundtable discussions to help promote "buying local" initiatives.
Kym Gordon Moore, author of "Diversities of Gifts: Same Spirit" and "Wings of the Wind: A Cornucopia of Poetry" is an award winning poet, author, speaker, philanthropist, certified email marketing specialist and an authority in strategic marketing. She is co-founder of Favorite Things for a CAUSE and was selected as one of the 2012 U.S. World Book Night Volunteer Book Givers.
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