3 Reasons Why You Should Hire a Ghostwriter For Your Press Releases

By Diana Barnum

When you need to get your business and product known, one of the best ways to do this is to write a press release. You might think this is a simple job, because when you look at releases, they don't look complicated, but they can be more difficult to write than you might imagine. The solution to your business need is to hire a ghostwriter who understands press releases, and knows how to write them.



Why? Three main reasons to hire a ghostwriter are:



1. Lack of Knowledge



You know your event, product and business extremely well, but do you know exactly how to write a press release? You see, many people think it is a simple task, but it's not. If you haven't written one before, then knowing the specific format and what is required can mean the difference between acceptance and rejection for your news announcement. Use a ghostwriter to format and write your release, and even ask about distribution.



Hint: many ghosts have excellent channels for distributing your announcement online and off, and some are free!



2. Lack of Experience



You might not have any experience in writing a news announcement, but you shouldn't despair. You'll need to work together with the ghostwriter to communicate why your event, business or product is newsworthy and how it should be presented.



When you start to look for a ghostwriter to hire, you'll need to find a company that has lots of experience writing press releases. This should be a company with a proven track record and can deliver exactly what you need. Since not all ghostwriters have experience in writing press releases, you may prefer to use someone with experience rather than allow them to "try out" their skills at your expense, unless you have someone to help edit or otherwise oversee the project.



3. Lack of Time



Time is money, and you will spend a lot of your time trying to decide how to write your press release. As your time is important, you may want to be using it to do something more productive. Hence the answer for you is to hire a ghostwriter who can not only write your announcement, but also save you time and money in the process.



Thus it's really a simple solution for you. Hire a ghostwriter and you can find that your news release is exactly what you need to sell your event, business, services, products or other focus. And you should also find there are fewer rejections of your press releases by newspapers and other media outlets as the format and presentation are in accordance with the media standards.



60 Second Tip - Top 10 Outsourcing Goals You Should Have



Outsourcing must be done in an organized and systematic manner. Also, explicit goals must be determined to get the most out of your ventures with virtual assistants.



1. The company's mission and intentions must be kept in mind before deciding upon outsourcing tasks, systems and deadlines.



2. The purpose of outsourcing must fit in with the plan and vision of the company. The emphasis must be on long-term goals as well as short-term ones.



3. Selecting the right vendor, keeping in mind the requirements and budget of you company is essential.



4. Maintaining and managing good relations with the vendor is important for long-term benefits.



5. Work agreements and contracts must be well-structured and address every important issue, like payments, ownership of work, etc.



6. Communication can become difficult while outsourcing, due to language and cultural differences. Thus regular interaction is a must to build and strength relationships and to help with avoiding potential miscommunications.



7. It helps to have your outsourcing ventures be fully supported by all senior executives of the company. Involvement of seniors in outsourcing can lead to smoother running of the projects.



8. Any personal issues that may arise out of the decision of the company to outsource must be

carefully and thoughtfully resolved. This way, conflict and differences can be resolved diplomatically.



9. Finances must be carefully discussed before and during outsourcing. In a new venture especially, many expenses rents, salaries, training, etc. may all require financing solutions. Discussing long-term financial goals as well as short-term expenses before taking on the project and throughout operations is a good idea.



10. Before finally settling on undertaking a venture, it is always wise to seek the advice of experts in the field. Don't overlook the benefits of hiring the services of a good coach or mentor.



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