Transmission Repair Marketing Numbers in Google AdWords

By Corey Turner

I recently ran 3 free lead generation demos for new clients using $100 in ad spend each. These were done with transmission shop owners in 3 different states in larger metro areas. Even though they were hundreds of miles apart, you will notice that the results are very similar.

These statistics should give you a good baseline on how your current Internet marketing campaign is running.

Area A - $100 Spend

• 32 clicks
• $3.16 average cost per click
• 6 Leads generated
• 20.69% conversion rate
• $15.69 cost per lead

Area B - $100 Spend

• 38 clicks
• $2.66 average cost per click
• 5 leads generated
• 13.16% conversion rate
• $20.20 cost per lead

Area C - $100 Spend

• 32 clicks
• $3.23 average cost per click
• 5 leads generated
• 15.62% conversion rate
• $20.66 cost per lead

What Do The Numbers Mean?

A "Lead" is a local customer quote request with a valid name, telephone number, year/make/model and description of vehicle problem. It does not include telephone calls where the customer may have called the shop versus filling out the online form. Any direct call-in lead would increase the conversion rate even higher.

Bottom line: In August 2012, approximately 5 transmission repair leads can be generated in $100 in advertising spend on Google. IE, if you are spending $1,000 a month in Google in a larger metro area, you should be generating a minimum of 30-50 leads per month. If you are not, either the bidding is far higher there, or either your keywords, ad or landing/page website is not optimized properly.

As a comparison, in 2006 you could generate approximately 50 leads for $100. The bidding war has increased the cost by 10 times in 6 years. This much higher cost makes it even more important to have good keywords, a good ad and a solid web page/landing page that is converting visitors to leads. Otherwise you may be wasting piles of money.

Questions For Transmission Repair Shop Owners:

• Are you currently doing any online marketing?
• Do you evaluate the return on your online marketing investment?
• Does your website regularly bring you new leads?
• How do you determine your online marketing budget?
• Are you satisfied with the number of leads you are getting?
• How are your website leads sent to you or your manager?
• What is the usual delay between receiving a lead and contacting that lead?
• Are you concerned that you are not spending enough / spending too much on marketing?
• Are you worried that your current online marketing plan isn't as efficient as it could be?
• Do you feel like you don't understand online auto repair behavior as well as you could?
• When you search "transmission repair" on Google, do you see your competitors, but not your shop?
• If you are already on Google, are you actually receiving a regular amount of leads per day?

If you are a transmission repair shop owner who is spending lots of money on Google/MSN every month but not getting leads, call Corey Turner at 1-800-419-5315 for a free consult or view my website at http://www.turnerlg.com - I have years of experience in generating new business for transmission shop owners.

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