Sunday, 30 June 2013

AWeber Review

AWeber Review

By Lisa Kneller

How AWeber Helps You Sell Your Stuff Online

When searching for an email campaign tool that allows you to continually stay in touch with your followers, what do you look for? The whole reason you'd want to have an email campaign tool is to be able to sell your products, services or affiliate programs through the method of creating relationships, building trust and providing solutions. Your solutions are provided via your email marketing campaigns.

I know many yoga teachers who use email marketing campaigns to sell their webinars, workshops, books and courses.

AWeber is a communications company that provides email support. The first thing I looked for when linking to their website was the features they offer.

Features

The features of any tool are what people typically look for first. AWeber has many attractive features which means one stop shopping and saving time.

They offer email marketing, so you can send your prospects information on a regular basis.

You can create attractive looking sign up forms and edit them as you see fit. There are a variety of designs to choose from. You can even add a graphic to your sign up form.

You can manage your subscribers - collect, manage and send to specific segments of your subscribers.

You can choose between sending plain text emails or beautiful HTML templates with over 150 different styles to choose from. I have found the templates to be easy to work with and the drag and drop method of building your newsletter makes it a piece of cake to create a nice document.

Autoresponders

The autoresponder follow up series was important to me. I wanted a system that allowed me to automate my communication so I can respond when I'm teaching yoga or sleeping! You can set up your emails in advance with the autoresponder system which allows you to schedule when your letters go out.

With the tutorials, you will find creating autoresponders a very easy thing to do.

Tracking

With Aweber tracking you can see who opened your messages and who didn't, which links were clicked (and by whom), how much revenue your message generated and how many people unsubscribed.

Training and Support

Training is important when using a marketing tool. You want concise video and print tutorials to help you easily figure out how everything works. AWeber has a very thorough library of tutorials. And... when you can't figure something out, you can always contact them and they will get you an answer. I have been very happy with the customer service and have hardly ever had to contact them because their instructions are so clear.

Cost/Pricing

Pricing is also an important consideration. For $1 you can try AWeber for a month. I think that's a pretty good deal. After that, you pay $19 per month and have full access to all the features for up to 500 email subscribers. The prices increase from there, but you don't have to worry about that until you get a bunch of subscribers. That's the tricky part about online marketing - driving traffic and getting subscribers. Give up one Starbucks venti cappucino per week and your email marketing costs are covered!

Affiliate Program

One nice feature for online marketers is the affiliate program. It seems to make sense that if you are using and loving the product, you can refer others to it also and AWeber will pay you a commission when someone purchases from you. I doubt you would make a fortune from this one product; however, every dime adds up and why not create a variety of income streams that add up?

Additional Help

The Aweber Blog is very helpful. They are always coming up with ideas to help you understand online marketing even better and how to maximize your time and efforts with email marketing.

I was looking for simplicity, which means I didn't have to spend hours upon hours figuring out the system. AWeber was easy to figure out and I had trouble with another system I used (which was free). Simplicity and time saving go hand in hand.

I highly recommend AWeber Communications for your Email Support and marketing. As you can see in the graphic below, I Love AWeber. I'm not the only one. Most of the people I know using email marketing programs are using AWeber. Don't take my word for it. For $1 you can try it for one month and see how you like it. If you are going to build any kind of a list where you are communicating to that list regularly and providing solutions to your subscribers, you need this tool to be an effective marketer.

Click the box below for more information about AWeber.

Lisa Kneller is the owner of http://www.mindbodymarketingonline.com - a blog for yoga teachers, fitness coaches and health bloggers who want to leverage their time with online marketing.

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