Blogging Tips For The Topically Challenged
By Russ GrimmWhy is blogging so important?
We're not going to spend a lot of time here, but I want to set up the primary importance for this article and why blogging is necessary for long-term survival.
The internet today is all about being social. We're bombarded with social media websites every time we get online.Social Media has fast become a necessary piece for any business and if it's not part of your business' repertoire you're either living in a cave or one of those people still using Windows 95 and a 20 megabyte hard drive. Old school... really old school.
People are inherently curious and for this reason social media sites are very popular today. They want to know something about you. Who you are, what do you look like, how do you think and can they trust you. A blog can fulfill all of those curiosities.
What to blog about?
Now that we agree blogging is important we need to know what it is we should blog about. This is by far the most important part of blogging. Get it wrong and you might as well go ahead and shut down your website. Get it right and the curious will keep coming back to your online business or blog for more. So let's look at three simple rules to apply when you start a blog or start a home business with a blog.
- Passion - Always write about your passion. If your passion is golfing, hiking, camping, fishing, knitting, affiliate marketing or cats and dogs; that's what you should write about. If you're not passionate about it you'll always be forcing yourself to write about and soon lose interest. Worse yet, your readers will figure out that you really aren't into it and eventually move on to another site.
- Expert - Sometimes your passion is driven by a desire to share. You become an expert on a particular subject and you feel a need to share that knowledge. Maybe you want others to avoid the hardships you went through. Perhaps you want to help people who are facing some of the same unanswered questions you had when you started out in the area that you are now an expert. If you are knowledgable about a product, service or perhaps a hobby, then you have something to share with others who are looking for information. When you're passionate or highly knowledgable about an area of interest you will find there is always something to write about.
- Consistent - Always write about the same things. The worst thing you can do to yourself and to your readers is not be consistent. If your blog is about camping then you should always write about camping or even something that might be indirectly relevant to camping. For example: you should write about camping gear, camping sites, why camping can be fun and spending time with friends and family. You can even write about fishing (indirectly relevant) and talk about the lake you fished and the types of fish you caught on your last camping trip. Always be consistent. There's no bigger mistake a blogger can make than to write about camping (or whatever your niche) one day and then politics or a current event news article the next. Your readers won't appreciate it because they wont know what to expect. Eventually, they'll move on.
Final thoughts
If you love what you do then you should write about it. If you're expert, share that knowledge with people who are searching for information.Whatever your heart decides just be consistent and blog about the same things and you will find there will never be a shortage topics to write about. Your readers will appreciate it, learn to trust you and you'll always have them coming back for more.
Russ Grimm
Co-Founder of GRIMSHAF, LLC
GRIMSHAF is a developer of niche based Affiliate/Internet Marketing websites. My blog, http://www.startahomebusinessreview.com provides me an opportunity to share my experiences with others, especially the novice who is looking for help, guidance and a confidence boost that will get them started on the right coarse to create a solid home based business as an Affiliate Marketeer.
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